Privacy Policy

1. Who we are

ASAP Towing and Truck Repair (“we,” “us,” “our”) operates the website https://asaptowingandtruckrepair.com. We provide heavy-duty towing and truck repair services in the Ringgold, Chattanooga, and North Georgia area. Our contact information is at the end of this policy.

2. Data collection and Google Ads

We run advertising through Google Ads and use Google Analytics and Google Tag Manager on this site. As a result, when you visit or interact with our website, we and Google collect data—including through cookies and similar technologies—for advertising, analytics, and measurement. This helps us reach potential customers, measure the effectiveness of our ads, and improve our site. The sections below describe what we collect, how we use it, and how you can control it.

3. Information we collect

Because we use Google Ads and related Google services, the following types of data may be collected when you use our site:

• Usage and device data: Pages you visit, time on site, clicks, device type, browser, approximate location (e.g., region or city), and similar information—collected via cookies, pixels, and similar technologies used by Google Ads and Google Analytics.
• Advertising and conversion data: Whether you came from an ad, interacted with an ad, or completed actions we care about (e.g., clicking our phone number). We use this to measure ad performance and optimize our Google Ads campaigns.
• Contact data: If you fill out a form, call us, or otherwise get in touch, we may collect your name, phone number, email, and the content of your message. We may link this to our advertising and analytics tools (e.g., for conversion tracking) where permitted.

Google may also collect and process additional data as described in its own policies (see Section 4). We do not control Google’s collection; we enable it by using their tools on our site.

4. Cookies and similar technologies

We use cookies and similar technologies for:

• Necessary operation: Site functionality and security (e.g., load balancing, fraud prevention). These do not require your consent.
• Analytics: Understanding how visitors use our site (e.g., Google Analytics). This involves data collection as described above.
• Advertising: Delivering and measuring our Google Ads (e.g., remarketing, conversion tracking, attribution). This is why we collect data when you browse our site—so we can run and measure our ads.

You can accept or reject non-essential cookies (including those used for Google Ads and analytics) using the cookie banner on our site. Your choice is stored in your browser and we honor it on later visits. If you reject non-essential cookies, we will not use advertising or analytics cookies; data collection for ads and analytics will be limited accordingly. You can change your mind by clearing site data or accepting cookies later.

5. Google Ads and Google services

We use Google Ads (including conversion tracking, e.g., for phone clicks), Google Analytics, and Google Tag Manager. As a result, when you use our site, Google may:

• Place and read cookies and use data to show you ads (including on other sites), measure ad performance, attribute conversions, and improve its services.
• Collect and process data (e.g., IP address, device and browser data, pages viewed, interactions) as described in Google’s Privacy Policy and How Google uses data when you use our partners’ sites or apps.

We use Google’s Consent Mode so that advertising and analytics cookies are only used when you choose “Accept all” in our cookie banner. If you choose “Necessary only,” we do not enable those cookies. You can also manage or opt out of personalized ads at Google Ad Settings and use Google’s Analytics opt-out if you prefer.

6. How we use your information

We use the information we collect (including data gathered via Google Ads and analytics) to:

• Run and improve our website and services.
• Deliver and measure our Google Ads campaigns (e.g., showing relevant ads, tracking conversions like phone clicks).
• Respond to inquiries, quote requests, and service calls.
• Measure and improve the effectiveness of our marketing and advertising.
• Comply with legal obligations and protect our rights.

7. Sharing and disclosure

We may share data with:

• Service providers: Such as Google (for analytics and advertising), hosting providers, and others who assist us under contract.
• Legal and safety: When required by law or to protect our rights, safety, or property.

We do not sell your personal information. Google’s use of data for its own purposes is governed by Google’s policies, not this policy.

8. Your rights

Depending on where you live, you may have the right to:

• Know what personal data we hold about you and request a copy.
• Request correction or deletion of your data.
• Object to or restrict certain processing.
• Withdraw consent where we rely on it (e.g., for non-essential cookies).

To exercise these rights or ask questions, contact us using the details below. You may also have the right to lodge a complaint with a data protection authority in your country.

9. Data retention

We keep your information only as long as needed for the purposes described in this policy or as required by law. Cookie and analytics data are typically retained according to our providers’ policies (e.g., Google’s retention settings).

10. Security

We take reasonable steps to protect your data against unauthorized access, loss, or misuse. The internet is not fully secure; we cannot guarantee absolute security.

11. Changes to this policy

We may update this privacy policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the site after changes means you accept the updated policy.

12. Contact us

For privacy questions, requests, or to update your cookie preferences:

ASAP Towing and Truck Repair
252 Cassidy Ln, Ringgold, GA 30736
Phone: (423) 255-0896
Email: info@asaptowingandtruckrepair.com